Research On Achievement Report About "People’s Daily" Since Reform And Opening

Achievement report is the important reported subjects that services to the the mediaof country, especially the newspaper of the party and the broadcast television;Achievement report as the media of our country is the important way to positive publicity,to guide the public opinion, to play the role of spokesman."People’s Daily" as theauthority newspaper of the central committee of the communist party, the achievementreport is the important part of it which has the important research value.As a sample of Achievement report of the "people’s Daily" on the "National Day"from Reform and Opening-up (1979.10.01-2011.10.01) during the32years. Analyzethem quantitatively and qualitatively. And to analyze and to gather statistics the layoutdistribution, the genre, stories, form of the report. The study found that “People’s Daily”pay close attention to Achievement report which is the important part of News reports notonly has a great quantity but also has one third of them on the front page to highlight andemphasize during the National Day. The type of Achievement report on the "people’sDaily" has both the fast and simple News report and the detail communication report, alsohas the News comment Based on the facts in clarify a point. There are many news reportsbefore the1990, but the communication report increase gradually in the21st century. Thestories of Achievement report of the "people’s Daily" give priority to comprehensiveachievements and the industry, the people’s livelihood, sports, transportation, economyand technology also have the higher frequency. There are many reports about theagriculture and the industry before the1990, In the21st century, the livelihood of thepeople and science and technology achievements reported increase gradually. The form ofthe Achievement report on the "people’s Daily" become the picture with the word. Thereare more words reports in the early report, increasing number of picture reports.in the21st century. This paper also research the Achievement report of the "people’s Daily" on the"National Day" qualitatively, it seems that the characteristics of the subject political times,the theme of times and the mode of form.It has the reported insufficient in the inherentpremise. At the same time of researching the characteristics of Achievement report of the"people’s Daily", Excavating the lacks that the form is old, the content is remote and thelanguage is mechanical. Then analyze the three aspects and put forward thecorresponding improvement measure that innovation constantly, strengthen the timeliness,strengthen the closeness and improve readability, and so on.