The Reading Experience Design Research Of Women Fashion E-Magazine On Mobile Platform

Based on the theory of user experience and female psychology, this research carded thestatus, types and characteristics of women’s fashion e-magazine on mobile platform,especially on the smart phones and tablets. Combining the theoretical and empirical researchto analysis the reading experience elements and user preferences of women fashione-magazine on mobile platform. Then conclude the design strategy and design practice.Research process: Firstly, carding the theory of the subject to look for an entry point.And then to analyze and classify the women fashion e-magazine on the mobile platform:1).Electronic publications form of fashion magazines2). Magazines’ Applications3) Magazine’spublishing platform. Secondly, from the "female body","mobile platform features","digitalreading background" three aspects correspond to subjective factors, objective factors, andobject properties analyzed affecting elements of experience. Then summed up to three level ofinformation experience, behavior experience and emotional experience. Thirdly, From thequalitative research and quantitative research to find out the general reading situation andexperience preferences and expectations. Finally, concluding the design strategy and designpractice.Conclusions: Each e-magazine reading’s time duration on mobile platform was between10minutes to half hour (more than78%). Reading frequency is focused on once a few days(38.1%) to several times a day (19.05%), Showing obvious fragmentation reading and lightreading features. The publications form of e-magazine and the personally subscribedmagazine respectively got76.19%and51.43%, reaching the higher user satisfaction. Peoplewith different reading frequency and different reading’s time duration have some experiencedifferences in details, and so do the different mobile platform. But, users have relativelyconsistent attitude towards visualization, interaction, page layout, directory navigation indexand so on. Thus proposed design principles and design strategy of reading experience aboutwomen fashion e-magazine on the mobile platform. Design strategy was started around threelevels theory of experience: information experience, behavioral experience, emotionalexperience.