| Since the transgenic technology go out of the lab into people’s lives, about the safety of genetically modified (GM) technology has been the focus of the debate, from all walks of life and serious differences opinion, the different opinion on the network formed two part of public opinion, it’s supportive and opposition. Learn from the perspective of the volume of network public opinion, we know that "the opposition" played an important role in GM network public opinion, public opinion on the internet about GM had a significant influence on the audience cognition, the propagation force depends on its unique narrative style. In view of this,"Against GM" network public opinion will analyses narration text as the research object, trying to find out the narrative pattern, hope to get some enlightenment to science communication.The paper is divided into six chapters:First chapter introduce the background of the topic and the significance of the study, and then overview research situation of the network public opinion and narration at home and abroad.The second chapter describe theoretical basis and train of researching thoughts of the subject, and take the text sample of the anti-GM network public opinion, use the method of content analysis to presents quantitative characteristics of the position, nature and topics of anti-GM network public opinion.The third chapter is on the study of narrative framework, and take the analysis from three aspects of the narrative elements, narration structure and narration perspective; at first, deconstruct the narration framework of the anti-GM network public opinion, and then sum up the type and characteristics of the main narration elements; analyze the structure type of narration framework of the text sample, sum up a common surface structure of the anti-GM network public opinion, and then analyze its underlying deep structure; on the other side the selection and conversion of the narrative point of view is the key to construct a narration framework, this paper take a detail analysis on various narrative points of view of the anti-GM network public opinion, summarizes the techniques used in the choice of narrative point of view, found the perspective conversion and a multi-perspective view is the most prominent feature of anti-GM network public opinion.The fourth chapter is concerning the study of narrative discourse, reflect the narration language patterns of the anti-GM network public opinion, research how the narration discourse construct events about GM from the narrative voice, narration time and narration situation, found the form of narrative discourse of anti-GM network public opinion at beginning of events and how to transform as the event developed.The five chapter is narration strategy, summarize the three most commonly used narration strategies of anti-GM network public opinion text, they are story strategy, imagery strategy and civilian strategy, and take a detail analysis of a case text.The sixth chapter is the conclusion of this article, get a comprehensive summary about all aspects of the narration of anti-GM network public opinion and conclude some narration strategies to learn form when spreading scientific knowledge on GM, and get some experiences should be avoided.This paper adopted a content analysis method, get narration texts extracted from the January-March2012anti-GM network public opinion as samples, and then analyze the case, combined with narration theories and methods, focusing on narrative structure, narrative discourse anti-GM network public opinion text analysis interpretation, and the perspective of the narration strategies to study the law of the narrative, and derive inspiration. |
