RFID Technology In Outdoor Advertising Interaction Of Application

In recent years, the emerging Internet advertising relies on IT technology to achieve theinteraction and effect with the user’s data statistics, brings great impact to the traditionaloutdoor media who do not have that function. Aiming at the problem of traditional outdoormedia,such as the lack of way to interactive with consumer, and the way to advertisement’seffect statistics. The thesis researches RFID and IT technology in the outdoor advertising; dothe actual demand analysis in the building TV which one of the outdoor media, and raise anapplication model based on RF read and write technology in the outdoor advertisinginteraction; The system use RFID and3G technology, design and realize the transmissionfunction module in interactive advertising screen system; through the statistics and analysisof the actual running, proved the feasibility and the practicability; the system has beenoperating by the biggest building TV operators in China, the effect is very good. The work ofthis thesis mainly:1.The characteristics of advertising business that aimed at the digital media based on Internetand the traditional outdoor advertising media,for the building TV system’s geographicalfeatures, and the use of IT technology, the methods to advertising effectiveness statistical,thisthesis raise a kind of outdoor advertising interaction model based on RFID read-writetechnology.2.Based on the analysis of the building TV system’s demond, and combine the the research ofoutdoor advertising media from domestic and foreign,this thesis raise a design proposal ofadvertising interactive system, which based on the technology of RFID,3G,and also canrealize the human-computer interaction,AD click data background analysis and AD wirelessdistributed.3.The system is comprise of built-in RFID rf card reader and the information processing chipin advertising screen, connect data background with3G network,which design and implementthe transfer function module in advertising interactive screens system. 4.Through the analysis of actual operating effect by the advertisement interactive screensystem in a national well-known commercial building TV broadcast network’s upgradeproject application, show the feasibility and practicability of the outdoor advertisementsystem which base on RFID read-write technology.The application model of outdoor advertising which based on RFID read-writetechnology in this paper is operate well in practical application, effectively solve thequestions of the statistical interactive advertising and advertising effect by outdooradvertising media. The model has practical reference value for the developers of all kinds ofoutdoor advertising interactive screen system.