Mode, Type And Strategy In Networked Video Marketing Research

With the continuous development of the Internet, new media, more and moreinternet users like networked video in China. The growing influence of video media,networked video marketing has also made great progress in recent years. NetworkedVideo Marketing has its characteristics and advantages, In this article,the author tried toanalyze networked video marketing and sort out the mode and type of it,and explore itsstrategies on this basis.The first chapter is the introduction, pointed out that the topics of the backgroundand significance, as well as the current situation of the domestic and foreign research.The second chapter is an overview of the networked video and networked videomarketing, including the definition of networked video and networked video marketing,and pointed out that its features or advantages.The third chapter is to analyze and research marketing mode of networked video.Firstly explain networked video marketing mode, then list the six modes of viral videomarketing, advertising placement, implantable video marketing, UGC video marketing,experiential video marketing, E-mail video marketing, and analyze their characteristicsand give a model example for case analysis.The fourth chapter is type of networked video marketing analysis and combing.First part is networked video marketing type definitions, then list five types of micro-filmmarketing, music television(MTV) marketing, animation marketing, self-made dramamarketing and networked video advertising marketing, and analyze their characteristicsand give a model example for case analysis.The fifth chapter aanalyzes networked video marketing strategy. It was interpretedthat the four strategies of integrated marketing communication, creative marketing,linkage marketing communication and interactive experience marketing and it waspointed out that how to use them.