The Study Of The Platform Construction Of TV Media

Under the wave of reform from integration of three networks, domestic media havegenerally implemented all media strategy. In digital era, the media industry is facing thereadjustment industrial structure, rules and order, among media. The paper presented thattraditional TV media remained invincible by the full transformation to the platform in digitalera. Moreover, who first completes the transformation to the platform, will possess theinitiative and control power in information industry.The paper analyzed deeply the platform position of TV media industry and its superiorityof resource, and elaborated the basic concept thus providing the strategy conceive ofestablishing TV media industry, by analyzing living environment of media industry. We arediscussing the five aspects: objective, model, thinking, strategy and the key.Otherwise, the paper explored the development path of building TV media platform. Thefirst step is to build the inner platform. Based on existing advantages, high quality informationproducts were transformed to the business platform of the products with content. The secondstep is to build the external platform. The center unites outside advantage, thus obtains highprofits by entering the central position from the outer disadvantageous and commanding thehighlands.By building inner and external platforms, traditional media will discard oldperpendicular organization structure, flow path of produce and system of business, andchange into the comprehensive business platform of information with content integrationplatform leading along outside social resource.