The Study On Public Welfare Reports Of "jing Hua Times. Public Welfare Weekly"

With the development of economic and social and the improvement of people’s livingstandard, more and more people begin to pay close attention to the public welfareundertakings. China’s public welfare undertakings also started on the path of steadydevelopment. Media reports in public welfare to bearing social responsibility. The positiveconcept which is advocated by media can promote the development of China’s public welfareundertakings. In recent years the media is no longer the means of public information, but theorganizers and participants. Through the participating of public welfare undertakings, thebrand value of media is developed and it also help the development of editorial andmanagement.This paper studies on "Jing Hua Times. Public Welfare Weekly"and summarizes itsfeature.It encourages the enterprise to participate public welfare activities and create a goodimage, at the same time win economic and social benefits."Jing Hua Times. Public WelfareWeekly"conforms the demands of the Internet age and Interacts with the audience on line.ItCarry on micro-public welfare that encourages more people to participate in public welfareactivities.Discusses the system of public welfare undertakings.This paper points out the deficiencies of "Jing Hua Times. Public Welfare Weekly" andputs forward the countermeasures. Finally this paper summarizes enlightenment of "Jing HuaTimes. Public Welfare Weekly " for public news. Pay attention to spread the concept ofparticipate and use of new means of communication in the public reports. Finally, the mediashould not forget their social responsibility,and spare no efforts to promote the innovation anddevelopment of public welfare undertakings.