Research And Implementation Of Iron And Steel Enterprises Sales Business Cooperative System

Relative to the Chinese economy, It’s full of challenges and opportunities in the21st century. Over the last10years, because of accessing to the WTO, it has beenopening up a broader, fair external market for the Chinese economy. The chineseeconomy has experienced a rapid growth phase, all walks of life to flourish.Especially as the foundation of economy, The Chinese iron and steel industry havebeen climbing quickly driven by stronglydemand both inside and outside.IT has beenacting more and more effect as the secondly Productivity. It having been recognizedthe role of information technology in China’s iron and steel enterprises, and try tocombinate information technology and automation. There have launched a series ofinformation systems play a positive role in helping China’s iron and steel enterprisesto streamline internal processes, such as ERP, MES, which play a importment act inimproving efficiency, and enhanceing the competitiveness of iron and steelenterprises.However, the global steel demand is Extreme atrophy after the first utbreak ofthe financial crisis of21Century and4trillion economic stimulus plan of China.Because of the early high investment has not been digested and the characteristic oflonger production delivery cycle,the capability resistance risk of iron and steelenterprises of China is not strong in the oversupply of the market environment.Forsurvive in the face of adversity, iron and steel enterprises of China must to take theinitiative for changing the traditional production mode that is according to stockproduction model to according to the production orders, that is max meetint customerdemand of personalized. How to grasp the needs of customers has become the key tosustainable development of China’s iron and steel enterprises in the current marketenvironment. The marketing cooperative system of iron and steel enterprise is apositive attempt based on the current situation of our country steely enterprise.With the specific case studies of the marketing cooperative project of XISC,this paper systematic studies the Related theories, the business needs, the keytechnologies, the design and implementation. Through the studying of the above-mentioned aspects, this paper proposes a solutions for business collaboration withiron and steel enterprise and downstream customer.By this system, enterprise strengthen the management of the marketing process, achieve standardization, transparency and efficiency of the whole marketing aspect,share marketing resources and Enhance the marketing staff efficiency. Open andtransparent showing the concern information, customers can realize that theenterprise sincere, friendly and cooperative attitude. By this system, customers cansee that enterprise pays a series of efforts for guarantee product delivery and productquality. This system is a high confidence strategic cooperation bridge betweenenterprise and customers.