Research On Microblog Welfare Public Communication

Microblog is developing rapidly with a potential, a new public welfarecommunication way will rise. Micrblog reduces public participation communicationthreshold, making everyone to participate in public welfare communication. How is thestatus quo of public welfare communication, how about microblog public welfarecommunication communicators, contents and approach, propagation characteristics ofhow to bring the propagation effect, are worth thinking about the problem.This research accord to the description of the status quo, analysis of issues andproposed solutions, combing the present situation of microblog public welfarecommunication in the interest, and factor analysis of the microblog publiccommunication from the perspective of communication subject, communicationcontent, communication channels and communication effect, summed up the existingmicroblog public communication problems, summarize the microblog publiccommunication strategies.This study uses analysis of induction summarizes the rise and development ofmicroblog public welfare communication, analysis contents of15NGO officialmicroblog，sample analysis of the text using the Chinese word segmentation and wordfrequency analysis tool, to free lunch for the case, through microblog graphtransmission research sample, analysis of forwarding user transmission the forwardingtime and behavior characteristics, to free lunch project sponsors DengFei in-depthinterview, in order to understand its communication, to use the questionnaire analysisdissemination effect.The innovation of this paper lies in the discussion of microblog public noiseproblems in the process of communication, analysis of the impact of false informationand rumors spread of the authenticity of microblog public welfare communication.This paper also discusses public confidence，persistence, pure and interactive problemof microblog public welfare communication. The study also summarizes how to usemicroblog for image construction, information dissemination, communication andtopic set induces.This paper draws a conclusion: to build a public information disseminationnetwork node microblog communication; fission spread the public dissemination scope;microblog welfare communication in the tipping point lead to optimal route oftransmission. The main users participate in the microblog public welfare communication is the users who have fans in100to5000，registered microblog for atleast one year for ordinary users; they can use the mobile client and the terminalforwarding microblog webpage.