The Design And Implementation Of Marketing Resource Management Information System

Sichuan Mianyang mobile branch, in order to expand the market, to speed up thepace of enterprise marketing, invest a lot of marketing resources, including humanresources, material resources and financial resources. Human resources for thenecessary marketing activity for people of all kinds of marketing personnel, in order tokeep up with the pace of information construction, the company plans to developmarketing resources unified management system.Follow the principle of software engineering, this system is divided intorequirement analysis, system outline design, detailed design, and coding test. In thesoftware requirements phase, main systems of business investigation, and determine thescope of system implementation, in accordance with the company’s business structureon the relevant division, finally the whole system is divided into user managementmodule; Customer management module; Marketing on behalf of the managementmodule and management module, which is based on the marketing process, realize theunification of the whole process of project implementation marketing resourcemanagement process.In summary and detailed design stage, according to the functional requirements ofthe needs analysis, I data flows to the system design, the design process was found,some third-party data is data collection can not be obtained directly by a user, to obtaina third-party business data, I consulted with our technical department to understand thesituation the company is now run back-end database systems, in order to ensure that inthe course of operation, the integrity of the data system.In the system testing phase. I to the software prototype based, the use of C#language, ASP.NET technology, according to the system requirement, the public modulefirst developed system, and based on this, the module development. Module after thecompletion of the development, single test, according to the single test results, write thetest case specification, and as the test data. From the entire test process, test cases cancover the whole range of business, to meet the basic needs of system.