Study On The Digitalization Development Strategies Of Small And Medium-sized Publishing Houses

The annual report2012-2013China’s digital publishing industry which edittedby the Chinese academy of press and publication, shows that Chinese total incomeof digital publishing industry in2012is1935.49billion yuan,year-on-year growthis40.47%.The output hit a record high.The industry presents the characteristics ofincome keeping rising rapidly,user scale growing stably and Internet original worksincreasing significantly.Thereinto,the output of electronic book which connected withtraditional publishing industry closely is30billion yuan.The amount is4.43timesas much as7bilion yuan, that of previous year, keeping a growing trend. The cumulative quantity of users of digital publishing industry comes to11.82billion.Thedigital publishing industry keeps growing all the time. As an important part of publishing industry, the numerous small and medium-sized publishing houses can’t avoid the digitalization wave.Because of natural weakness of fund, technology andtalent, the digitalization developing circumstance of small and medium-sized publishing houses need more conrcerns and attentions. Presently, digital publishing of small and medium-sized publishing houses is on the groping stage generally, lacking in good intervention projects,profit models and perfect strategics decision.The factors including system and mechanism,subject consciousness,fund,technology and talent restrict the digitalization process of small and medium-sized publishing houses.Based on the above, the essay analyzes necessity and SWOT of digitalizationdevelopment of small and medium-sized publishing houses,considering digitalizationdevelopment will bring more new products and channels, reduce their marketcompetition risks and enhance operating flexibility.Therefore,small and medium-sizedpublishing houses enforce digitalization development strategies immediately andkeeping moving is competely viable and necessary. Then the essay elaboratesstrategical concepts and principals of digitalization development of small andmedium-sized publishing houses, putting foward constructive scheme on basicalconstruction of digitalization and clound alliance strategies. The essay also makes an analysis on A publishing house and dissects its performence and problemin digitalization work, making a reference strategical program for it’s digitalizationdevelopment. Finally, the essay sums up digitalization development strategies ofsmall and medium-sized publishing houses, considering only if they proceed fromthe reality, keep up with megatrends,make long-term plans rationally, the prospectof digitalization development of small and medium-sized publishing houses will bebrighter.