Study On Digital Music Access Platform And The Incentive Of User

This paper reviews the research on digital music in China and thedevelopment of domestic and foreign digital music platform. The authorestablishes the concept of digital music access platform and the characteristics.Compared with traditional music by the industrial chain, analyzes itscomparative advantage. This paper discusses the macro organization in thedigital music access platform, micro system model and informationconstruction. Theoretically analyses the user access behavior and path ofmusic, music search costs and benefits, and combined with the deepinvolvement of users to explore user characteristics and development platform,and then,summary practical incentive measures through observation andanalysis. In order to solve industrial development problem, the construction ofdigital music access platform can be a reference path, it is an important form ofdigital music’s development and refinement of operation, it can meet the users’real-time requirement for music, distinctive experience of music structure,provides a multi communion, sharing, interactive platform,and because theuser’s dependence on the platform,they’ll be gradually formed the habit ofpaying for it,at last it’ll build a new balance of interests platform among thecreator, the publisher and the majority of music lovers.