Study On The Communication Of The Book Of Changes

This paper made a systematic study of the Book of Changes, based on the existing research materials and research direction,involves the dissemination conception, the symbol system, the mode of transmission, and the related discussion about dissemination in the Book of Changes. This paper make more systematic research on the dissemination conception, the hexagrams symbols symbol system, the text of the Book of Changes, as well as the discussion about audience and the factors that influencing the communication effect in the booko In addition, this paper has carried on a research on the history and social background during the formation process of the Book of Changes.Due to differences in language habits and social situation, and the use of different conception and methods between today’s communication form, led to today’s audience hard to understand the content of the Book of Changes. Research on the "book of changes" in this paper, from the perspective of communication, can help us to the understanding of the ancient culture, and have a conducive to its inheritance and protection, too.At the same time, also has the certain model significance to today’s communication research and practice. In addition, as the source of Chinese culture,"book of changes" contains a wealth of information in traditional Chinese culture, the research of the book has certain positive meaning book for us to study the Chinese spread and external transmission of Chinese culture.In specific research process in this paper, the main innovation point is the systematic research of the knowledge about communication in the Book of Changes. Content mainly involves:first, the "easy and simple " ideas in the spread information in The Book of Changes; second, the interpretation about the characteristics of "allegory by image" in the divinatory symbol of the Book of Changes; third, the study of the structure of the text in the Book of Changes; finally, the study on the knowledge about the audience and communication effect in the Book of Changes.