Ariel Microblogging Marketing Strategy Of The Brand

From the second half of2010, micro blog marketing got high degree of concernfrom the spring2011. From this perspective, it can be said that2011is the outbreak yearof micro blog which is as a representative of socialization in marketing.Many well-known companies have begun to realize the benefits of microbloggingmarketing,which leads more and more enterprise join in the microblog marketingactivities. On the other hand, only a few enterprises to get a good results frommicroblogging marketing, while more companies still in the exploratory stage whosemicroblog marketing levels and effectiveness needs to be improved and strengthen. Forfundamental reasons, because many companies do not have a clear understanding of thestatus of the overall marketing system in the enterprise microblog and overestimate orunderestimate microblog marketing. At the same time, the enterprises can not accuratelyunderstand its characteristics and nature of the microblog in the process of enterprisemicroblog running,and also lack of basic theoretical approaches and success storiesfor reference in microblog marketing,which leads to the enterprise do not work outrational and efficient marketing strategy in line with their own situation.Ariel is the most famous domestic and international brand,and also one of the mostvaluable brands,who has the innovation quality and excellence customer service andenjoy a high reputation,making it so long in a daily chemical industry leading position.In the overseas social media marketing blustery today,Ariel once again leads thetrend,while the other domestic home manufacturers has not yet been aware of theimportance of microblog in social marketing or just wait and see.At the mean time,Arielis the first to reach the sina microblog and establish socialization in network and launchmarketing activities.This study attempts to make a profound analysis of sina micro-blogmarketing activities,aiming at reflecting on Ariel social media marketing realsituation.First, propose the microblog marketing theory.Second, explain the concept ofmicroblog marketing, and then analyze the microblog marketing advantages.Fourth,raise the value of microblog marketing and summarize microblog marketing methods,and finally explore microblog marketing development prospects. And then profoundanalysis of the the Ariel brand microblog marketing environment, piont out Arielmicroblog marketing status quo, and Ariel microblog marketing strategy system. And finally, review and pointout the inadequacies of Ariel microblog marketing andadvantages, thus reflecting the real situation of of Arieln, which is order to make usefor reference for all who want to participate in social media marketing enterprise andjoin in social media marketing family.