The Research Of The Impact Of Digital Publications Reading On Traditional Reading

Currently, the publishing industry is facing against multiple pressures of the publishing institutions into enterprises restructuring, the digital transition and publishing internationalization. Among them, the digital transition can be not only directly affect the public reading.But also our directly involvement and feedback. Because the reading selection actually be made between digital publications in traditional publications.This article will focus on the issue of what changes of digital reading brought to traditional reading.And starting from readers,exploring the influnce of digital publications reading on the traditional reading.And explaining what kind of choice will be make between digital publications and traditional publications the readers faced with. The main purpose of author is providing a new perspective to the reaserching of digital publications and the traditional publications.This article compares two different ways of reading by standing on the reader’s reading behavior,as well as digital reading influnce of the traditional reading. Including significant changes in reading habits, reading audience appeared diversion, shallow reading phenomena and prevalence of micro-style package, publishing digital transition,traditional reading of the ideological added new content and so on.The main difference of traditional publishing reading and digital reading is reflected in the psychological and reading habits.The media of reading brings the differenct effect of access to information, reading environmental differences and differences in reading theory. With the trend of digitization, the rate of traditional book reading continues to decline.And digital reading has diverted a portion belonging to the scope of traditional reading readers. While digital reading has diverted a portion of the readers of traditional reading. While the new media reading has make the potential impact on the traditional media reading.The reason is, firstly, because of digital publications can completely replace the traditional content of the publication by free way.And coupled with the a huge demand of younger generation for new way of reading.As well as brushing both microblogging and microblogging micro style and represented the prevalence of shallow reading.We must recognize that the shallow reading showing a fast-food style, figure culture expressions, popularization, fragmentation, etc.On the one hand,this fact meets the needs of modern life and reading,but on the other hand, too much superficial shallow reading causes people unknowingly lost text for intensive and in-depth thinking about the patient, resulting in reading and writing, thinking skills decline.As Mr. Liu mentioned in the speech at the Beijing International Publishing Forum in2012. International publishing industry came into a real, fundamental digital transition phase.And publishing institutions in mergers accelerated to digital publishing. It Speedes up the traditional publishing industry restructuring and development patterns.To develop new digital publishing industry has become the common choice and pursuit of the international publishing industry.This article is reasonable and feasible for the results for the impact of the digital transformation of traditional publications to traditional reading.Digital transformation of traditional publications is a huge project.And this paper will describe this transformation as three areas:public publishing transition to digital reading, professional field of digital publishing reading restructuring and special field of digital publishing transformation reading.These three basic areas of publishing can be summed up different levels of readers and publication types, you can also get a glimpse of today’s publications digitized picture.Digital publications brought new meaning to traditional reading. It performanced as some aspecets:Bring new methods to long-term preservation of traditional publications, especially with preservation of rare books editions.And brings new definition for the status of the traditional reading. By reading the paper publication, maybe readers wlii feel the inadequacies of digital publishing and cherish the traditional reading.After getting a good book, they will collect the book,and keep deeply emotions of traditional reading. Paper reading will exist,and people’s nostalgic feelings will not go away,As some people assert that "in the future there will be no publishers willi provide paper version of the publication".This article does not made a detailed discussion on the theme of who will replace the traditional reading, But it made clear that Traditional publications and traditional reading will greatly reduce the proportion under the digital wave.However, in special areas such as compulsory education, it will remain the main way of traditional reading.This article believes that the traditional reading brings a cultural influence on the atmosphere and the pursuit of cultural values.With development of digital reading,it will become more and more precious. I do believe it is too hasty. After all, there are many traditional publications still keep valuable and usefull.And paper publications will become part of a small minority of high-end products.Becoming collection of publications similar to the value of new luxury.They will exist as a small minority of high-end consumer.In the future, when the general sense of the digital reading became a way of life, paper books will probably become the object of worship nostalgia.Besides, reading in the future will be become extremely personalized kind of behavior. The first point is the different boundaries betwween types of digital publications will be broken and readers are free to choose to read type, print on demand will not only achieve but also become civilians. It is possible to cover every individual in society. Through the upstream industry chain, it can achieve a customized personal reading and efficient transmission. For example, with home multi-publishing equipment can be achieved comply ordered, transmission and printing needs.In this article,it is certainly afirm extremely the importance of the traditional reading. But standing point of commercial view, multimedia publishers will also occupy the mainstream of reading market in the future.They are upgrading from traditional publishing houses to produce industrial chain transformation,or upgrade from the digital technology providers.In the future, content technology providers will become the information gathering and processing owner, and they will also become the driving force of digital reading.In short,for the future multimedia reading, it will become the invisible information consumption.This article believes that with the development of virtual reality, human-computer interface design,reading terminal equipment (electronic paper, electronic ink, etc.),and network communication technology,after not a long time one, we will see a extremely powerful multimedia reading information and supermarket in the palm and moving your finger, you can read books.And everyone can do real "pleasure reading" and reading a lot of books.