Anailsis Of The Competitive Advantage Of The Digital Content Industry In Anhui Province

With the development of internet and information technology, traditional content resources are exploited and packaged into new products and services constantly. Then development promotes the flourishing of digital content industry. It not only promotes upgrading of traditional industries and creates wealth, but also provides many employment opportunities. Digital content industry has become a new economic growth point because of its high value-added. The governments paid more attention to it worldwide. In recent years, Anhui Province has witnessed rapid development of digital content industry. In some areas the development has begun to take shape. Therefore on the competitiveness of the digital content industry in Anhui Province for qualitative analysis and quantitative measure is very meaningful. And objective evaluation of the situation of content industry development in Anhui province is essential for the promotion of the digital content industry structure adjustment, formulating scientific and feasible industrial development planning and enhancing competitive advantage.In this paper, a comprehensive analysis of the competitiveness of the digital content industry in Anhui Province is taken on the basis of studies on the digital content industry abroad. A combination of qualitative and quantitative research methods is taken. First, the basic theory of the digital content industry on connotation, category, key influencing factors and the competitiveness are introduced. The second part SWOT analysis method is used to study the strengths, weaknesses, opportunities and threats of the digital content industry in Anhui. Development of core industries in Anhui Province is introduced. Find strengths and weaknesses of digital content industry Anhui, by comparing with Beijing and Shanghai. Then use digital content industry listed companies in Anhui, Beijing, Shanghai and11representative provinces and cities as the object of study. Get data by means of organizing the literature and field research. Evaluate and analysis the competitiveness of listed companies, competitiveness of all regions, each core industrial competitiveness and competitiveness of key industries in Anhui by means of factor analysis. Through the empirical analysis, the paper found that more competitive enterprises mainly concentrated in the developed coastal areas of Beijing, Shanghai, Guangzhou, Zhejiang etc. The digital content industry in Anhui province is at a lower level throughout the country. And the industrial chain has yet been founded. There are problems such as industrial innovation insufficiency, lack of professional talents, and unbalanced industrial development in the development of industry. Compared with Beijing, Shanghai, Anhui has certain advantages in the business cost, historical and cultural resources. In the process of industrial development in Anhui, digital content industry core growth mainly concentrated in the traditional industry and transformation of the digital publishing industry, digital TV industry, etc. The development of animation game industry and other emerging industries is still in the initial stage and has relatively weak competitiveness. Finally, in order to promote the Anhui digital content industry competition advantage, the paper put forward the corresponding countermeasure and suggestion.