The Criticism Of China’s News Media About "Three Vulgar" Tendency At Present

Currently, China’s news media about "three vulgar” tendency mainly refers to the contentand form of news report become vulgar, philistinism, secular. With the development of societyand technology, the reform of China’s media market is deepening, and the influence of newsmedia grows with each passing day. However, driven by the economic benefit maximizationprinciple, news report gradually suffer the "three vulgar” and other unhealthy obsession. Thiswill not only overshadow the healthy development of China’s media market, but alsoendanger our country’s socialist spiritual civilization.Based on the fully research results of domestic and overseas, combine journalism,communication theories, psychology, etc, the article was divided into four parts to make depthanalysis in secularization phenomenon of the news media. I believe that the secularizationphenomenon is the phenomenon of variation under the culture background of masscommunication, and has essentially difference between traditional culture. Therefore, it isnecessary to make a reasonable definition on the news secularization on account of correctunderstanding of popular culture. The first part of the article analyzes the difference andrelation of news secularization from different perspectives. The second part is mainly focus onthe performance and social menace of "Three vulgar" phenomenon in the traditional mediaand new media. In traditional media, the "Three vulgar" phenomenon focus on print mediaand television media, it weak the social media influence and credibility, corrupted the socialvalues, caused underestimated harm.In addition, because the generation of "Three vulgar" phenomenon is not simple, thecomplexity of its causes is more prominent. Thus, this article starts from the views of newsmedia, makes a specific and detailed explanation of the underlying causes of "Three vulgar"phenomenon from seven sections. Finally, the article focuses on the explanation of mediaresponse, resists the effects of "Three vulgar" unhealthy practice in the largest extent, give aPure Land to social development.