| According to the latest survey data from the China Internet Network Information Center (CNNIC) in2014, the news website has come into people’s network life with the fast development of internet. And the news website has also become an indispensable key way to know the website news happened at hand, in the province, in the domestic and foreign countries.Recently, with the adjustment of local policies, the news website has been set up by the local government to take a position and grab the speaking right on the internet, in order to cope with the impact of public opinion in the internet age. According to the statistics, the news websites in the cities and counties has accounted for two-thirds of the total. As a result, it is essential to research the problems existed in the local news websites and how to develop them. More than1,000,000news websites throughout the country must link the actual situation and adjust measures to local conditions, due to the difference of network public sentiment in different places. This research selected Fuyang news website as the range of the study on the basis of the author’s acquaintance with Fuyang and relevant information.The first news website in Fuyang-Fuyang news website was founded in2003, which attracted broad attention, but did not achieve the goal of propagandizing Fuyang and guiding the local news and opinions. In the next ten years, various kinds of negative news, such as Wang Xiao Scandal, White House Scandal, Poisonous Milk Powder Scandal, made Fuyang labeled as a demonized city rich in news. There are10million people in Fuyang, among whom more than3million are netizens. The network environment is complicated, even if a small thing could arouse more people’s interest and brought greater negative effects. In order to change this passive situation, the local news websites in Fuyang have experienced complicated change after ten years’ development. With the constant joining of new powers, the governments of eight counties and districts have set up the news websites, which have formed the new fronts of propaganda and guidance and consolidated and expanded the local mainstream thoughts and opinions.The author did the website propaganda management in Fuyang and knew a lot of the news website in this area, when he worked for his master degree. In the process of comparing the advantages and disadvantages of each website, the thought of researching the local news websites generated. By the comparison of Fuyang Public Website, Fuyang News Website and Linquan News Website and others, at the same time by the analysis of Wuhu News Website, Bengbu News Website and Yuexi News Website in the province, the author observed the successful experiences and operational modes of the news websites with different resources and running systems. The reason of influencing the development of the news website in cites has been researched and at last some suggestions and solutions has been reached to promote the development of Fuyang news websites. |
