Study On Brand Development Strategy Of Super Boy

In recent years, Television talent shows, which play the role of audience ratingguarantee, have become popular in TV stations around the country. As a kind ofentertainment program, television talent shows can afford people’s desire ofbody-mind centering and spiritual pleasure which makes them room for exist.Television talent shows have already become a power in TV culture spread that wecouldn’t ignore it from the aspects of no matter effect, number or audience rating of theprograms. But due to the lack of innovation, the television talent shows among TVstations in the country have become similar with each other which bring wearying toaudience. Audience rating, level of attention and social assessment of television talentshows become lower and lower. More components of the programs come from presetdesigning and even the way of malicious hype has been used. Now TV presenters haverealized the problems and try hard to make innovations in television talent shows so asto explore a way that benefits for both economic and society and to adapt changingneed of audience and social assessment and improve the programs’ reputation.Based on the brand management theory, the strategic management theory, themarketing theory and the independent innovation theory, the paper analyzes theinternal and external environments that the Super Boy brand’s development faced.Then the paper anatomizes current situation and characteristics of Super Boys brand’sdevelopment and points out its strength, weakness, opportunity and threats. On abovebasis, the paper puts forward the basic development strategy for Super Boys, includingcorrect positioning, reasonable innovation, paying attention to personalization andimplementing localization, providing an effective way for establishing powerful brandand core competitiveness. In order to implementing the brand development strategyeffectively, the paper proposes supporting measures for Super Boys brand’sdevelopment lastly, mainly including organization support, human support, mechanismsupport and funding support.Through the study of this paper, we got the internal and external environment thatthe development of the Super Boys brand is facing opportunity and risk at the sametime, and need to make corresponding adjustments and changes according to thechanges in the environment.The scientific and orderly development of Super Boysneeds to determine the appropriate mode of brand development, innovate and changeconstantly, locate and innovate correctly, constantly strengthen its own brand development direction simultaneously. Finally, the development of the brand needsevery aspect to provide the corresponding security measures, to ensure theimplementation of various measures. Of course, this paper exists deficiencies as aresult of the limitation of my knowledge and time, the author will improve and perfectcontinuously in the subsequent study.