The Research Of Network Public Opinion About The Environmental Mass Incidents

Since1996, the environmental mass incidents has maintained an average annual29%growth, during the period of "11th five-year plan", the letters about environmental demands and as high as more than30.Especially since2012, Shifang, Qidong, Ningbo, Kunming and a series of the network group incidents occurred. Chinese society into the "environmentally sensitive period".This is associated with many complicated factors and deep contradictions, but network public opinion play an important role in the context of the new media. As a main carrier, due to the complexity of its own, network make the evolution of environmental mass incidents more complicated.To study the network public opinion about the environmental mass incidents, must use the "Field Theory" to completely interpret the inner motivation. The "public opinion on internet field" is composed by "media field","psychological field" and "social field". According to the proportion of capital account, social field mainly includes the economic field, political field and culture field. In media field, mainly the network, mobile media play an important role.And psychological field is an environment that the netizen individual psychology and the group psychology work through interactive.This essay is based on "Field Theory", combining with communication and sociology theories, referring the work civil and abroad, try to analyze the performance of behavior main body, to explore the reasons behind the performance, to interpret the power of the evolution respectively from "media field","psychological field" and "social field".The essay composed from four parts:(1) Analyzes the research background and related theoretical basis;(2) Analyzes the performance of network public opinion’s behavior main body in environmental mass incidents;(3) Interpret the power of the evolution respectively from "media field","psychological field" and "social field";(4) According to the analysis of actuality, put forward constructive suggestions for government and media.