| Since the emergence of the micro-blog, it has been flourished in the spread of network.It is a new kind of dissemination media, the user can use the computer, mobile phone ortablet computer, after editing a text of140words and posting on the micro-bloggingplatform, to share with other users of the new media forms. With constantly updatedtechnology of network. Various barriers from the access and transmission of informationare gradually broken. such as the way people get their news will gradually shift from thepast rely on traditional media to online media. The appearance of micro-blog gets themajority of Internet users concerned and sought after, which makes micro-blog withconvenient access to information has become one of the main channels and a new platformfor information exchange in humans.The paper is to analyze the current development, propagation characteristics and threesuccess stories of Weibo of local news website. The first chapter is to introduce thebackground and significance of the study and research methods and analysis the the currentsituation and the results of local news website microblogging in literature review. Thesecond chapter focuses on the development profile of local news website Weibo, includingits definition, the use of Weibo and other. The third chapter is on the propagationcharacteristics of local news website Weibo including its mode of transmission,propagation characteristics of the content and the role of communication. The fourthchapter focus on Weibo of Hualong website which is as a case to study its structure.Hualong website is one of the comprehensive portal on behalf of the successful operationof its micro-Bo, so it has representative. Based on the structural analysis Hualongmicroblogging on stage leads to Weibo of local news website manifested in the process ofdevelopment issues, and in the final tentative proposed the corresponding countermeasures. |
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