Study On China Business Journal Report Global Entrepreneurs Cover Person As An Example

Global Entrepreneurs was born at the beginning of the blank period of business media, the financial reports of the characters has become one of the major media market opportunities, the burning of financial media is very necessary of media market. Global Entrepreneurs seize the opportunity, success take place of the market advantage status.After2005, the financial media suddenly arose also brought homogeneity serious problem, The audience of the media needs refining information,Advertising ways changes Global Entrepreneurs use " entrepreneurs "and" internationalization "as the key tag. Refine their editorial policy, Not the pursuit of all, but he pursuit of fine tip, At the same time, Global Entrepreneurs stand out under the condition of serious homogeneity, Its characteristics and report model has great advantages.Choose from2008to2012for the selection of sample period. Through a combination of quantity statistics and text reading. Quantitative qualitative analysis and discussion on the financial media cover story. In the empirical research method of the total write them related to the characteristics of the figures reported, tendency. Will the global entrepreneurs "figures reported characteristics summarized as leading role orientation, The theme of the immobilized and Four main narrative structure.This article discussed four kinds of narrative structure,Discusses the reasons and advantages and disadvantages of various kinds of pattern formation. The author found that the Global Entrepreneurs have some problems in the construction of entrepreneur and the insufficiency, Such as image construction existence "immobilized"; Now more serious reported modeled, single source and theme, and so on. Consider the above problem, The author put forward for improving the agenda setting, Change the pure bright for balance report; Increase reported figures multifaceted and depth; To enhance the appeal of reports and narrative path, In order to offer Suggestions to improve the financial figures reported, Better play to the advantages of financial figures reported.