Design And Implementation Of Guangdong Unicom Group Customer Marketing Management System

With the widespread use of3G and4G coming,Communication operators have focused ondevelopment of Group’s customers from the traditional individual customer.However, the existing system of business management based mainly on individual customer dimension,but ourGroup’s customers with individual customer buying patterns are different, the original system isonly able to support all levels of our Group’s customers at the production function,as "two-level structures, two-level management, three-level production " business model.Now,there Only isa certain management process on sales opportunity management, but the sale and the customerservice is still relatively weak in controll.It is making many problems and vulnerabilities in theexisting sale of the production process. How to grasp the difference needs between our customers, how to avoid the sales process is too long and result in the our customers losing that has become the problem urgently needs to solve With Guangdong Unicom. After analysis and judgment the needs of our customers, the strategy of competitors and the development of branch, According to the Guangdong Unicom’s strategic plan, It has an important task and direction for the customer information management is that establish a comprehensive management system for group’s customer marketing basis on the Guangdong Unicom information,This paper is a departure from current situation and needs of customer development, Scheduling Customer List to Enhance the rate of expansion of the Group’s customers, Subdividing target market based on customer attributes and Using different marketing strategies for different target market customers. Thesystem will regulate our customers marketing management, enhance our ability to support customer service, and get more comprehensive information from the customer list management, marketing management, business analysis systems management.The logic design of the system isbased on a data-driven, object-oriented data processing,and divided into four levels: the core data layer, business logic, interface layer, application presentation layer,and Use C++/C language, technical tools such as RDBMS and API. The designs use a functional organization chartto intuitive shows the features of system and describe the design and target of system.The use of the Group’s customer marketing management system, which can regulate ourcustomers marketing management, enhance our ability to support and service. The system from the customer list management, marketing management, business analysis systems get morecomprehensive information management, laying an important foundation for the developmentof our customers and to enhance the pace of development of the Group’s.