| Symbolic metaphor has existed since the birth of tobacco use, and with the spread of tobacco in the world it has been further enriched and developed. And then it has reappeared through different forms of mass communication, thus completing a wider range spread of symbolic metaphor, which promoted the tobacco use to a great degree. By combing tobacco history, especially the development of the cultural history of tobacco, we could summarize the representative symbolic metaphor, and analyzes the application of mass communication, and clarify the illusion of the relevant metaphor, which can help the audience form a more objective and comprehensive attitude of tobacco use. Meanwhile, as people’s health consciousness is awaking, tobacco control and anti-tobacco activists are starting to give new symbolic metaphor to tobacco, and it was also presented and disseminated by the mass media through non-smoking advertising and other related forms, to control the spread of tobacco use.Soul exchange, exciting pleasure and wealth is the most widespread tobacco symbolic metaphors by far. In mass communication text, these metaphors has been given more extension, thus affecting the wider audience, intentionally or unintentionally contributed to the massive use of tobacco. The soul exchange metaphor became the accelerant of wisdom and the spiritual companion of the users in the interpretation of mass media. In the mass media text, tobacco use is not only a kind of pleasure, helping to eliminate the trouble, it has also be the manifestation of the spirit of adventure. The wealth metaphor has been further developed in mass media, tobacco became an essential of successful people.With the deepening development of science and research, people gradually began to realize the drawbacks of tobacco use, the original symbolic metaphor is no longer widely accepted, and was gradually stripped or converted, emerging symbolic metaphor began spread in the mass media, trying to help the audience form new knowledge and attitudes of tobacco use. |
