| After30years of one-child policy and the fear of overpopulation collateral damages, China is slightly but inexorably changing its attitude towards family planning. Still, the action taken at the end of1970s was quite a remarkable success in keeping the population under numerical control since it prevented300,000,000new born.But, now that the country has just become the2nd world’s largest economy and it is likely to be the first in less than10years, nobody is willing to see a step backwards for its economy, neither China nor the entire world. Nothing seems to threaten its glorious development, except for a huge imbalance in the composition of society regarding age ranges:the population is aging and aging, carrying with it plenty of expenses to be covered by the welfare. This is the reason why the authorities are becoming more and more tolerant, easing the one-child policy and hoping to stop this inevitable social disaster.So, under such conditions, which would be a better business today than investing in the baby industry in China? This is exactly what my thesis has proved, through a case study about Prenatal with the analysis of the best marketing strategies it can adopt in order to be successful in China. |
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