Study On Brand Transmission Of Mother-to-Child Electrical Goods Website

With the development of technology, market and the popularity of onlineshopping, motherhood electrical business developed rapidly. The function of thenetwork shopping’s convenience and sociality of emotional communication becomesthe important characteristics of mother-hood electrical goods for brand transmission.How to strengthen audience viscous through the brand communication means and toexpand the brand influence of motherhood electricity business，has become thecommon key to academia and industry.In this paper, based on the development, concept, type, survival environment ofmotherhood electricity business, to conduct a comprehensive and detailed analysis,and to explore characteristics of motherhood electrical goods brand transmission. Onthe basis of transmission links such as primary demand, know, integration andunderstanding, decision-making, transaction/emotional communication, satisfaction,approval, adhesion and high-demand motivation, to get combination of functionalbrand transmission, emotional brand transmission and compound brandcommunication. And combining development trend such as motherhood electricalbusiness ideas, interactive experience of brand communication, and customer tobusiness model, to give binding of the positioning strategy for brand communication,information value-added strategy for content transmission, system integration strategyfor channel transmission, the competitiveness of on-demand services and interactionstrategy of online plus offline. Finally, through analysis of comparison betweenred-baby network and baby-tree network, to find differences.