Research On Chinese Brand Computer Marketing Strategy From The Perspective Of Customer Perceived Value

The arrival of the era of brand makes more and more enterprisers will focus on themarketing strategy of “brand”,the traditional marketing strategy has been unable to fullymeet the needs of customers, especially with the development of Internet in China,between consumers and business sense of mystery to white day. Rational consumercustomer provides new challenges to the development of enterprise brand.China’s PC sales increase, in2008China’s PC as the world’s fastest growingcountries, but with the saturation to China’s computer market, the choice of brandmarketing strategy has become the bottleneck of computer brand development, so thispaper through literature review, investigation and the market law, on the previousresearch perspective: brand marketing strategy marketing content: brand image, brandpositioning, brand equity and brand marketing motivation: the expectations of customers,customer satisfaction, customer loyalty, launches the research from the perspective ofCPV.This article first through the theoretical foundation of this paper, to provide atheoretical basis for the whole thesis, expand the CPV and brand marketing agents onthis basis: a study of the relationship between customer satisfaction, customer loyalty,first theoretically summarizes the customer perceived value is the motive of brandmarketing strategy.After consumer notebook purchase factors, using the results of the twoquestionnaire data statistics, from the factors of customer perceived value, summed upthe modern computer brand marketing strategy: product design, product quality, servicequality, propaganda way, repair costs, advertising and other issues, and find the optimalcomputer marketing strategy of the new focus on point.