Market Positioning Analysis Of Medium-small Bank

Along with the development of the reform of the financial system, and small andmedium-sized Banks become China’s financial institutions of the system is animportant part of the financial system in China and perfect the impetus. Comparedwith foreign some mature of small and middle bank financial practice, of the smalland medium-sized Banks in the market marketing position there exist many problems,the impact of the small and medium-sized Banks in in the financial marketcompetition ability.This text, according to the market marketing positioning of the general programto small and medium-sized Banks finance business macro environment as thefoundation, objective analysis for small and medium-sized Banks in the marketingactivities of the strengths, weaknesses, opportunities and threats factor, thus clearsmall and medium-sized Banks marketing positioning of the condition and thefoundation.Small and medium-sized Banks should through the science of market segments,combined with their own strength to realize the target market selection, and formulatemarketing positioning strategy. Small and medium-sized Banks should be based ontheir own development with sexual orientation strategy to realize the strategic changesoccurring in the market, form with small and medium-sized enterprise customers asthe main body, at the same time, the development of community financial businessand personal finance business, improve the regional development of thecorrespondence, and through the positive image positioning for small andmedium-sized Banks raise the social public recognition and affirmation. The papersummarizes the full text and points out that the further research direction.