The Whole Process Of Service Quality Evaluation System Research Of Electronic Business Based On Customers Participation

Along with the rapidly changing market environment,The e-commerce industrymaintained a strong momentum of development.E-commerce in modern marketenvironment for changes of consumption patterns,for the promotion of production anddistribution changes are enormous.Combined with the product and service qualityrequirements gradually increase of current consumers’,enterprise must raise its productquality and service quality which wants to occupy a place in market, and wins thronghquality is the way for a long time.Therefore,in view of the modern market environmentof electronic business service quality evaluation is put forward higher request.In this paper,it has detailed necessary analysis for the whole process of servicequality evaluation system research of Electronic business based on Customerparticipation,and through the study of modern e-commerce market environment on thestudy of service quality evaluation,put forward the whole process of service qualityevaluation system research of Electronic business based on customers participation.ItInclude before the service process,in the service process and after the service process ofthe whole process of service quality evaluation system research of Electronicbusiness.In the end, the three big assign one third of the weight,and can quantify thewhole process of service quality evaluation system.For the before service process,it through the analysis of the behavior characteristicof customer participation in the before service process,enterprise should has customerexpectation management,put forward the service expectation management model andassess indicator system based on customer participation,Using SPSS software to analyseand inspect the indicator system to ensure the effectiveness and feasibility ofindicators;For the in service process,by analyzing the necessity of electronic businessservice quality system, and in view of the electronic commerce environment of thedemand,it put forward the in service process of sevice quality assessment indicatorsystem,and through the service quality evaluation of integral table to quantitativeevaluation the service quality in the process of e-commerce; For the after serviceprocess,it through the research of the electronic business service quality,put forward theafter service process of electronic business service quality system based on customerparticipation,build the corresponding evaluation index,and obtain weights of theevaluation index system based on the analytic hierarchy process and Expert choice application. In the end, the author set up the whole process of e-commerce servicequality evaluation system based on customer participation,and assign a third of theweight to the three parts respectively to get quantitative results.On the basis of existingresearch results to the user experience for the guidelines, to gather quantitativeassessment of Jumei briefly, and gives corresponding Suggestions.