A Study On The Microblog Marketing Of Corporation

With the instant development of microblog, marketing of microblog has become aresearch subject of strategic meaning for corporations. Meanwhile, most of thosecorporations still don’t have a clear sense of how to utilize microblog during thepractice. Therefore, this research focuses on the application of microblog in corporationmarketing, to provide the practioner with systematic and practical suggestions.This thesis combines theoretical research with case studies. The role and status ofthe official microblog are analysed in the study, Other promotion strategies would beexplained.Under the theoretical framework, the thesis analyses a lot of cases of domestic andforeign corporations.At the end, the thesis summarizes all the researches above and gave practicaladvices.