Study Of The Influencing Factors Of Audit Pricing Based On China’s Pharmaceutical Listed Company

According to "The public offering of the securities of the company informationdisclosure Content and Format Standard No.2-the content and format of the annualreport (2001) revised version"and" Public Offering of Securities Company InformationDisclosure Standards Q&A No.6to pay an accounting firm rewards its disclosure"asthe background, which were issued by China Securities Regulatory Commission in2011,this paper takes Pharmaceutical companies listed in Shanghai and Shenzhen in2011as samples, combines the normative research and empirical research, empiricaltests the relationship between audit pricing and related factors.First, the paper describes the background and significance of thisresearch.Through reviewing domestic and international audit pricing research, itanalysis the entry point of this study, and at the same time, the methods ofresearch.Then this paper makes the definition of the related concept, including auditpricing and related factors. Next it expounds the theoretical basis of this article,including the principal-agent theory and"cheap showmanship"behavior theory toanalyze the role of these theories in audit pricing mechanism.Secondly, under an understanding of the basic situation of China’s pharmaceuticalindustry, the article analyzes and provides an overview of the status of China’spharmaceutical companies from industry characteristics and growth.Again, on the basis of theoretical guidance and Analysis, this paper selects thevariables and Put forward the hypotheses of the empirical research, at the same timebuild a model. Next it is an empirical study on the relationship between audit pricingand influencing factors of China’s listed companies in the pharmaceuticalindustry.There are positive correlations between the size of the company, the level ofearnings management, firm reputation, listed geographically and audit pricing, andnegative correlation between the solvency and audit pricing, then analyzes it.Finally, under the foundation of theoretical analysis and empirical results, thispaper draws empirical conclusions and Summarizes the audit pricing in the market in a targeted manner. According to the conclusions of this study, it presentsrecommendations from three aspects,thatis,establish a unified the audit pricingsystem,to improve the risk-oriented audit pricing function, strengthen theconstruction of Certified Public Accountants and the Institute of Certified PublicAccountants.