Research On Cross-markrting Model Of B2C Electronic Commerce Enterprises

E-commerce platform provider itself is not directly involved in the production andsales of the product parties.So there are contradictory relationship in the marketingmanagement process and the franchisee. And bilateral relations have a direct impact to thequality of sales activities and marketing patternssome defects. Now a good marketingmodel is needed to strengthen cooperation between the two sides so as to promote thegrowth of franchisee sales and to achieve a win-win situation.This article altogether divides into seven parts. The first part is introduction. Mainlyelaborated the research background, the significance and the domestic and foreign researchpresent situation and the main research contents, methods and innovative points. Thesecond part is the introduction to the theory of correlation, including basic concept andmethod is introduced. The third part is B2C e-commerce enterprise cross marketing presentsituation and the cause analysis. The fourth part is the B2C e-commerce enterprisecustomer classification. Mainly in the original RFM model on the basis of a feasibleimprovement, to the improvement of the method makes a detailed instruction. The fifthpart is the construction of the model. The first six divided into example analysis. By usingthe method in this paper, in order to verify the established cross marketing theeffectiveness and operability. The seventh part is the conclusion. Summarized the maincontent of the full text and conclusion.This topic is based on the platform suppliers and franchisees platform provider modebetween the context of the relationship of the outstanding contradictions and weakprofitability. It is to help the franchisee to achieve sales growth in order to achieve theplatform profit growth, and achieve win-win results.