Research On The Outskirts Of Beijing Agricultural Brand Building

With the development of marketing economy, every industry faces fierce competition.The government in China treats the agricultural problem seriously. Among the articles in12th Five-Year Plan, the request for promoting the development of agriculture andproducts was also put up. At the same time, consumers ask for better product and brandquality, therefor the building up of agriculture brand becomes the important method toimprove the competitive power.Now the existing problem affects the development of agricultural brands, andespecially for rural branding in Beijing, the facts that brands have no specialties, productbrand, district brand and enterprise brand cannot be told clearly, no clarify about attendingroles, and marketing ideas are not given enough attention all influence agriculturaldevelopment in Beijing. Therefore the research about construction of agricultural products’brands in Beijing suburbs has practical meanings.This essay resumes agricultural products in Beijing suburbs as one object, andresearch related theories to conduct the practice based on the brand elements theory. Themain methods include literature research, cases study, resources collection, and systemanalysis and on-the-spot investigation. By the ways of checking related articles, documents,government and enterprise information, and interview agricultural association, the researchaims to find out the newest material.The overall study about the construction about brand of agricultural products inBeijing suburbs can not only explore the development and marketing, but also put upuseful and practical suggestions for the development of brand in the whole nation. Becausefocused on the single field, it can dig out the special function of agricultural brand and givesome feasible suggestions more specifically.