| The internal and external environment in which the telecom enterprises operate has experienced huge change since the telecom enterprises in China carried out full service operation in2010. With the government’s deregulation, market competition is increasingly fierce, resulted in profit continuously diluted, meanwhile shareholders and creditors have not reduced their requirements and the customers are expecting more innovation on telecom services urgently. In addition, the publics have put more attention on corporate social responsibility. All those changes have indicated that it is inevitable for telecom enterprises to implement strategy transformation in order to meet the huge demands from different stakeholders.As an important support department in enterprise group, financial management must carries out the transformation from traditional accounting oriented to strategy oriented, so that it can fully support the implementation of the company’s specific strategy. And management accounting, one significant component of financial management, has also developed from executive management accounting and decision-making management accounting to a new stage, which called strategic management accounting (SMA). As the latest stage of development, SMA provides the decision makers with more detailed financial information, more useful tools to do financial analysis and the improving direction of corporate financial management.This paper makes a literature review of strategic management accounting. By summarizing the applications related to strategic management accounting and the condition of telecom industry in China, this paper put forwards an integrated value-oriented strategic management accounting system of telecom enterprises, and then carries out a case study on customer value analysis combined with activity-based costing in one branch of China Telecom, thus providing a basic path of the implementation of value-oriented strategic management accounting system in telecom enterprises. |
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