China Everbright Bank Credit Card Business Analysis

Along with the country’s economic sustainable Fast, stable and healthy development, and population levels of consumption are also continuously improve the personal financial services, the requirements are also increasing the overall settlement, residents there have been great in concept, there has been a gradual shift from receiving a cash settlement to pay the credit card clearing a change in the way. This is a credit card in the country’s rapid development has laid a good foundation.Credit cards as banks a financial product, with high investment, high risk, high yield characteristics, in the credit card business has become a major business for many banks in foreign countries and an important source of profits, in the face of higher profit, domestic commercial banks are to spare no effort in the development of credit card business, as a domestic medium joint-stock commercial bank of China Everbright Bank and the credit card company had reached10million copies, achieved certain results.This research through the review of the literature analysis of the China everbright bank credit card business development present situation, development strategy, problems and developing strategy, espe(?)ially with other Banks shares the SWOT analysis, at the same time with China everbright bank credit card business development present situation, put forward to promote the bank card business sustainable development countermeasures.