Study On The Chang Ji Tu Strategy And Tumen River Area Tourism Product Development

Inrecentyears,withtheadventofeconomicglobalization,tourismhasgraduallybecom eanimportantpillarindustryineachcountryorregion.Uniquetourismasanewandpotentiali ndustryreceivedpeople’sconcern.ThetumenriverareaastheeconomichubofChina’snorthe ast,notonlyhasalonghistoryanduniqueflavor,isrichinresourcesofenterprises.Itsseriesofc hangbaimountain,andthedragon,longjing,yenji,crossing,hunchun,etc,withrichnaturalto urismresourcesandtourismresourcesofborder.Fromthepointofcomparativeadvantageint ourismdevelopment,withcorecompetitivenessisthechangbaimountainnaturalecologyan diceandsnowtourismresources,scenery,andhunchunborderyanbianKoreanethnicfolkcul turetourismresourcesinthenationalunique,isthesignificantsupportoftorismcharm.Thet umenriverareadevelopmenttourismcharacteristics,therefore,hasagreatresourceadvantag es.Thecharacteristicsoftourismresourcesisthebasistodevelopcharacteristictourism.Th isarticlemainlyusetheliteraturematerialmethod,fieldsurveymethodandtheSWOTmetho d,thecharacteristicofthetumenriverregiontourismresourcestoconductacomprehensivein vestigationandstudy.Tounderstandthestatusquotofthespecialtourismresourcesintumenri ver,factorssuchaslayout,features,andthenfromtheglobalsenseofthetumenriverareadevel opmentofspecialtourismproductsareproposed.ThroughthedevelopmentoflocaltourismresourcesandtourismcharacteristicsofSW OTanalysisfoundthatadvantagesoutweighthedisadvantagesofthetumenriverareadevelop menttourismcharacteristics,moreopportunitiesthanthreats.Theauthorbasedonthis,accor dingtothecharacteristicsofthecurrenttourismdevelopmentandthecurrentsituationofprod uctdevelopment,developmentoftumenrivertourismcharacteristicsputforwardpertinentS uggestions,forthegovernmentdecision-makinginthedevelopmentofspecialtourismhavep rovidedthecertainbasis.