Consumer Research On Influence Factors Of Retailers’ Private Brand To Buy

In retail private label, appeared not appear out of thin air，it is the retailmarket develops to a certain stage of the inevitable outcome.Under this way, canalso be timely and effective consolidation of retailers, to retail their own actualstores owned by asset-a maximum form of make.In China’s retail industry afterthe external lift closed, retailers around the world, big or small, have a beachlanding, in a new round of market competition to win a piece of the action.Alsoinvisible quietly germinating domestic retailers rushing to push into the vortex ofthis rally.Unable to avoid smoke-free war, China’s retail enterprises to win in thisbattle, only by creating brand awareness this big tree, utilization and Enterprise: adouble relationship is likely to see full of hope in the darkness early morninglight.Research main departure point of this article is to be treated as God ofenterprise consumers, research when they’re faced with own-brand products, thespecific factors that affected their choice of the brand is which.In this study, firstintroduced on brands and retailers ’ private brand theory of this concept of tworelated terms, layer-by-layer to both provide an introduction to untangle theprevious academic research, extract useful to this article, theoretical support ofthis study to be plump.And then the retailers ’ private brand currently combing thestatus both at home and abroad, combined with earlier results, extracted here tostudy the impact of factors, completion of the conceptual model of care made thisassumption.Thirdly, the primary data collection through questionnaire forms,using the SPSS statistical analysis of the questionnaire results, testingassumptions, clearly the specific relationship between the independent variableand dependent variable.Finally based on the findings from five large retailersmake management recommendations related to the sales of its own brand.