Research On Building Integrated Marketing Model In Mobile Bank Of A Qingdao Bank

Mobile banking to meet the customer at any time (Anytime), any place (Anywhere), and by any means (Any way) transact financial business needs. Mobile banking on China to carry out integrated marketing strategy research has important theoretical and practical significance. Integration of mobile banking marketing model is a supplement to the original marketing methods, the original one-sided emphasis marketers marketing marketing approach to gifts and promotional activities to attract customers, but ignored the customers themselves, the customer is the main marketing activities participants. Integrated marketing model good market position, no longer rely solely on gifts and promotional activities to attract customers in a short time, to achieve a long-term marketing, mobile banking, mobile banking development seeks to provide workable marketing model.Based on the characteristics of mobile banking propose integrated marketing model, in its original marketing model based on the corrected design and implementation. Therefore, this marketing model designed with strong operational. This paper analyzes the country’s development and status of mobile banking and mobile banking at home and abroad research situation and development trend, and ultimately a trip to Qingdao, mobile banking as a case study. In the integrated marketing model design process, to Qingdao, a bank mobile banking status quo based on the establishment of integrated marketing management system model, and details of the model to achieve the specific content and related safeguards in order to improve a mobile phone bank’s core competitiveness force, and ultimately improve enterprise efficiency.