Study On Product Innovation Of HT Securities Company

After entering in twenty-first Century, China securities industry has been rapid development, the capital market also gradually into the full circulation system, competition is becoming increasingly fierce. Since2011, the market downturn, the substantial decline in the level of profitability of the traditional business of securities companies, securities firms lack of professional services, can not meet the market demand for timely and effective introduction of new products and services become more apparent. Product innovation has become the domestic securities industry and securities firms to survive, and promote development, the only way to build the core competitiveness.The paper from the theory of financial innovation on theory, analyzed the current situation and development trend of product innovation of domestic securities companies, points out that product innovation in information management service for the direction of the securities companies is the focus of future development; secondly, through product innovation status of HT securities company carries on the analysis of internal and external environment and the, exploring potential opportunities for HT securities company product innovation, at the same time in the main innovative products of HT securities company or collection of basic financial products, development status of asset securitization products and special products of the pilot phase analysis, the article further puts forward a general idea of the product innovation of HT securities company, namely basic services in the traditional channel, from the "wealth management","capital intermediary" and "risk management" three angles for the product innovation, in order to realize the diversified development company. The conclusion of this study can provide reference for the product innovation of HT Securities Company. Finally, based on the microcosmic system, the paper discussed the prospective system and environment based on product innovation the smooth development of HT Securities Company.