A City Of The Tobacco Business Enterprise Marketing Strategy Based On Customer Value

This article chooses A Tobacco Commercial Enterprise as the main object of study. Based on the theories of customer value, supply-chain, stakeholder and the review of the tobacco marketing research, this article treats the tobacco industry enterprises, retailers and final consumers as the customers of the tobacco commercial enterprises. Then, owing to the position theory, place management and organization management theory and method, this article gives out the analysis of marketing environment and position of A Tobacco Commercial Enterprise. Finally, based on the theory of customer value and the realistic situation of Tobacco Commercial Enterprise, the article presents the market strategies for the three customers-the tobacco industry enterprises, retailers and final consumers, which add the value of all customers. Last but not least, the article presents the conclusion, disadvantages of the research and the area of the further marketing research of tobacco commercial enterprises.