Pricing Method In China With The Application Of Steel Enterprises

Known as the "industrial food," said the steel industry, in China’snational economy occupies a very important position, it is many in China’s nationaleconomy plays an important role in the industry of the upstream industry, such as realestate, auto manufacturing, shipbuilding, electrical appliance industry, etc. Steel enterpriseincome will directly by the influence of the steel product price, and the price change willaffect the quality of the product, the product production technology, and many of therelevant enterprises downstream will have a very big effect.Prices as a marketing strategy of4Ps, and also one of the strongest of change, thehighest on sexual a, the price is reasonable or not, will cause direct influence on enterprise.From the micro ways, the short term will affect the enterprise the sales achievement, thelong term will be restricted to the survival and development of enterprises; From themacroscopic ways, because the price is in the national economy development of importantfunction, will directly influence the normal development of the national economy.According to the development of social economy and the demand of the marketsituation, the reasonable price, the steel products formulated for steel enterprise correctpricing strategies, is the current steel enterprise key concern. Keep the price of steelproducts stability has been the focus of the control of the government. Through analysis ofthe world with China’s steel industry, the development situation of draw the correspondingconclusion, and empirically, and the specific research content as follows:(1) The basic theory research. Discusses the traditional pricing theory and generalpricing method and industrial products pricing method, this is the full text of thetheoretical basis.(2) The steel products market characteristics and development status of review; thisin the steel enterprise to establish the price strategy put forward the theories basis.(3) Review of traditional steel enterprise pricing model, and puts forward thetraditional pricing model deficiency, and then to the existing steel enterprise pricingstrategies to improve.(4) The empirical analysis. Jinan iron and steel group as an example analyzed pricingstrategy in one of the actual application.(5) The conclusion and future prospects. Through the above analysis, the main conclusions and research that deficiency, and future prospects of correlation.