The Research Of The Countermeasures To The Audit Quality Control Of A Accounting Firm

In recent years, with adjustment and optimization of its market positioning andoutstanding of professional service characteristics, the small accounting firms paymore and more attention to practice audit quality control, this reality makes a numberof small accounting firms take the small but competitive and excellent developmentroad. At the same time, the vigorous development of small enterprises also broughtwider business market and promising prospects for the development of small firms.Nowadays, small accounting firms has become an important part of audit market andthe CPA industry. According to statistics, as of2012, the number of registered publicaccounting firms in CICPA is8067(not including branches). Among them, most ofthe firms are small accounting firms, accounting for about97%of the total number ofaccounting firms.However, we should also recognize that behind such a strong developmentmomentum problems still remains. Because of subjective ideas of management andprofit mentality as well as objective industry trend and regulation environmentproblems, there are still a considerable number of small accounting firms paying greatattention to business development and income increase, so they may neglect andweaken the audit quality control. In addition to that, limited liability is still themainstream in small accounting firms, and firm managers’ risk consciousness andresponsibility consciousness is also relatively weak, so the small firms are inclined toloosen quality control; at the same time, the rapid increase in the number of smallaccounting firms in the increasingly fierce competitive market, leads to that smallfirms have to survive by extrusion. To survive through such great pressure, somesmall accounting firms inevitably have to focused on canvass business, or have to takevicious pare-fare in order to attract clients. These problems make the audit qualitycontrol system of some small accounting firms can not be perfect or make qualitycontrol become into the execution of a mere formality, and it is this reality that make these small firms sink into a vicious cycle:fight chargesâ†'despise audit qualitycontrolâ†'be punishedâ†'lost customersâ†'to fight chargesâ†'despise audit qualitycontrol. At present, with the development of small accounting firms, the despisingof audit quality control is becoming more and more obvious, and it has also becomean important factor affecting the healthy development of and the image CPA industry,according to such a reality, the problems in audit quality control must be solved.Therefore, the author tries to analyze each link of the quality control systemthrough combination of the internship experience in A accounting firm, thecharacteristics and capabilities of A firm, so that she can summarizes the loopholes ofthe current quality control system of A, and further figure out the subjective andobjective reasons that cause the loopholes. On this basis, the author puts forwardimprovement suggestions in several aspects, including firms’ the management idea,the audit process, human resources and external industry, government, marketsupervision. After that, the author carries out a questionnaire survey on the proposedimprovement suggestions in A accounting firm, through investigating the feasibility ofmeasures, deficiencies, further promotion space, and she improve suggestions andmeasures according to the feedback of survey results. Hoping that through theimplement of these improvement measures A accounting firm could graduallyenhance its audit quality and the development of A could be promoted. At the sametime, some problems of A may also exist in other small firms in the industry, so theimprovement suggestions could also be used in other similar small accounting firmfor improving and solving their audit quality control, furthermore, this may alsopromote the comprehensive development of the competitiveness of small accountingfirm industry and the whole CPA industry.