Study On The Development Of Leisure Tourism In Qingdao

Leisure is a state of life of mankind, and the tourism is leisure and affairs of thepeople in different places other types of travel. Leisure tourism is a kind of travel inpurpose of leisure, and also a kind of leisure for people in other places. Compared tothe concept of “large tourism”, leisure tourism is more pure and more realistic formsof tourism. Since tourism in China is developing quickly and the slogan of “leisuretime” has been proposed, leisure tourism naturally becomes a hot pursuit of the mostpeople and also the focus of experts and scholars. Tourist destinations have proposedvarious slogans associated with "leisure travel" or "travel and leisure" to attracttourists. Experts and scholars have studied theoretical analysis of leisure and leisuretourism.At the same time,more empirical research about the current situation,development conditions, problems, development mode, suggestions of leisure tourismhave been analyzed. Leisure tourism has become a product of the development of thetimes. And leisure tourism is the advanced stage of the development of tourism.Qingdao，located in the southern part of the Shandong Peninsula, southeast nearthe Yellow Sea, rich in tourism resources, is a beautiful seaside city of China. Qingdaohas many honorary titles, such as "Excellent Tourism City of China","NationalEnvironmental Protection Model City","National Civilized City"," the best leisurecity of China". To be the best tourist destination of China and the international seasidetourist resort center, Qingdao is developing tourism vigorously. Based on theoreticalresearch of leisure tourism, the theory studies the advantages, weaknesses,opportunities and challenges of Qingdao comprehensively, classifies the tourismresources of Qingdao, builds the leisure tourism product system, and at last makessome suggestions.This paper is divided into seven sections: Part I: Introduction. Including the background, purpose and significance of thisresearch, this part reviews the research in China and abroad on leisure tourism, themethods of the research and technology roadmap.Part II: Concepts and theoretical basis. Distinguish and define leisure, travel andleisure tourism. The paper is studied on the main theoretical basis of this study,including the theory of the leisure three elements, the sustainable development oftourism theory and travel experience.Part III: Overview of the development of leisure tourism in Qingdao andclassification of leisure tourism resources. Overview of the leisure tourismdevelopment in Qingdao, and Qingdao leisure tourism resources in accordance withthe resources to the different ways of nature and leisure are divided into fourcategories of natural recreation class, culture and leisure, recreation, recreational,special leisure class.Part IV: Qingdao leisure tourism development SWOT analysis. SWOT analysis,a comprehensive analysis of the development of leisure tourism in Qingdao from fourangles of the strengths, weaknesses, opportunities and challenges.Part V: Qingdao leisure tourism product development. Vacation and leisuretourism as a core product, support tourism product, marine leisure, culture and leisure,sports fitness and leisure products, ancillary products entertainment shopping andleisure and urban recreation in Qingdao leisure tourism products, and main. Makerecommendations of product designing.Part VI: Qingdao leisure tourism development suggestions. Make Qingdaodevelopment of leisure tourism suggestions from the government, productdevelopment, tourism practitioners, the tourism industry, tourism promotion andsustainable development of multiple perspectives.Part VII: Conclusion. Briefly summarized and generalization of this study alsopointed out that inadequate and further research plans.