A Study On The Relationship Between Manager Reputation And Enterprise Value Of The Listed Companies

With the progress of the society and the development of the media,things took place to the distance between people, through the media propagation can be widely known. So, this has prompted many of our people are beginning to focus on the individual’s reputation. And many economists in reputation theory and the company’s operating performance, and related to promote enterprise health fast speed development of the research on factors. Enterprise after quality competition, price competition, has entered a new round of competition, that is the reputation of the competition.A company general manager’s reputation in fact is the enterprise brand image is an important part of. The general manager, during his term of office, reputation is built up, because of its not copy sex and to establish long-term, and make it become a kind of intangible factors of production, become an enterprise’s strategic assets. Trough the dissemination of information have made more and more enterprises realize that organization brand image and leader, it is a kind of bring out the best in each other, the exterior design of the marital relationship. Whether foreign or domestic has many enterprise leaders for personal reputation and make products quickly opened the market, seizes the market example. For example, the real estate industry to vanke general manager wang shi "life on high" life attitude not dew trace propagation, success separate the vanke, and other real estate brand. There are also a lot of enterprises because of the company’s general manager reputation damaged and make the enterprise falling sales, profit damaged example. Such as yunnan hongta group chairman of the board of ChuShiJian for corruption and necessity was, all over the country boycott hongta movement with and on,"hongta" brand cigarette sales by the supreme period of900000cases to at300000cases. Toyota company’s total Toyota chapter male because after automobile recalls and make people to Toyota chapter man trust evaluation suffer a disastrous decline. Can see from this, the general manager of the company to the reputation of the study on the future development of the enterprise and creating higher value has quite important significance. Because people always tend to put an enterprise’s general manager as the embodiment of enterprise, the two as one. As the main body of enterprise management decision, enterprise managers how to manage the enterprise, how to deal with enterprise and all partners, the relationship between the results will be produced to the development of enterprises produce or good or bad influence.Based on the2010Shanghai and shenzhen main board market of1040listed companies as samples, the general manager of fame and company value relations has conducted the real diagnosis research, the study found that these listed company general manager reputation on corporate value relations have great influence. Through the empirical study found that general manager fame and a positive correlation between the value, it shows that the general manager the better reputation, the company value is higher.This paper is divided into five parts:the first part, introduction. Through the ZhengJunHuai back into the dairy industry river’s lake, shi yuzhu comeback, when the health by batch with capture, hongta cigarette sales plunged, two is a back three example derivation this research topic, and points out that this paper studies theory meaning and realistic meaning and deficiencies. The second part, theory foundation and hypothesis formation. This agency cost theory and reputation incentive and punishment theory and so on some core concepts, and briefly introduced the domestic and foreign related research theory, on managers’ reputation connotation and company value to make hypothesis:general manager reputation, the higher the value of the company the The third part, the study design. This paper tells the multiple regression analysis of the experimental results verify the research train of thought. The fourth part, empirical research. This part mainly in Shanghai and shenzhen main board market listed companies as samples, inspection general manager of company reputation value influence; The fifth part, conclusion and suggestion are given. In this paper, the main research results are summarized and analyzed, and puts forward relevant policy Suggestions.