Internet Financial Risk Analysis And Countermeasure Research

With the continuous development of global economic integration, the increasing influence of Chinese enterprises affected by the world economic situation. Especially after the financial crisis in2008, the survival of the enterprise economic environment has undergone major changes, a large number of companies in trouble and faced a new crisis. In daily production operations at the same time, how to establish a sound financial risk prevention and control mechanism, to detect the presence of financial risks, and timely warning in advance to deal with and take measures to ensure the normal, orderly and healthy development of the enterprise became the main objective of corporate financial managers.This paper introduces the concept of financial risks, causes, course of study, as well as financial risk analysis, evaluation and control of the basic theoretical knowledge of the basic theory of financial risk comprehensive discussion. The financial risk theory and method is then applied to the actual situation of the W, W existing types of risk and impact. W’s current problems targeted analysis and recommendations set from the organizational structure, the company’s strategic, tactical objectives and actual implementation level of financial risk reasonable early warning, prevention, avoidance and control.