The Brand Construction Research Of SiTe Liquor

Liquor is an unique traditional product to China, with a long history and culture. Since the ancient times, liquor industry is a pillar industry in Chinese society, it plays a special and important role.With the deepening of the market economy, the Chinese liquor industry competition is already from "quantity" competition,"mass" competition, rise to the height of "brand" competition, the brand is the most comprehensive reflection of the enterprise differentiation strat egy, and the differentiation of the brand is the core of the personality develop ment of liquor.This paper focus on Site Liquor Co., LTD as an example, through integration specific diagnosis analysis of the Site brand, the analysis and contrast between Site brand and other famous domestic brand, system illustrate the unique essential of the Site brand’s personal construction appeal, core value, brand positioning. And to conclude and put forward Site brand development integration exploratory scheme, hope in the Site brand key transition period, provide scientific decision basis for the future development of the brand.This paper also hope that through the Site brand construction case analysis to perspective the path for construction regional strong liquor into Nationalization brand, the brand strategy of different flavor market competition; Provide reference and enlightenment for liquor-making industry of other differentiation flavor and other regional national wide brand to become bigger and stronger, in order to promote the Chinese liquor industry form benign competition and development.