International Marketing Strategies Yuanding Forging Casting Company

Marketing management was established on the earlier time of20th century, which brought a lot in marketing philosophy, not only changing the traditional method with power and self efforts to get what they want on the era of the planned economy, but further improving too much in marketing strategy, plan making and carrying on.Considering the end user as the priority becomes the1st principle in modern enterprise’s management system, which requires the enterprise must meet with the customer’s needs through high-efficiency finds and full understand to the end users, meanwhile which also realize the enterprise self s achievement accordingly.So firstly, the enterprise shall investigate the current market fully and anticipate the future possibilities prior to organizing the production, which can reach the biggest benefits from of it. Marketing was firstly applied to the manufacturing enterprise, and then extended to the service enterprises, and later extended to government and nonprofit organizations, which brought the tremendous effect.Marketing as a discipline was invented in the early twentieth Century of the United States, after more than a century’s development and perfection has formed a fairly complete system of discipline. Marketing strategy is the marketing focus, but also to the enterprise has more practical value compared with the theory. In1980’s, Marketing theory passed into our country step by step, which plays a very important role in the reform of our country economic system, the enterprise competition idea transformation and the form of the entire market economy etc. While due to the specific national conditions of China, the marketing theory facing some very special and specific problems in the specific application, which requires us to seek truth from facts, targeted application and development for our country enterprise marketing theory, and the enterprises should learn the same condition as the concrete operation to be scientific, rigorous in order to suit their own conditions on marketing strategy. This thesis is focus on the key issues that needs to be considered carefully by the casting enterprises through connecting with national’s policies and competitors in the same industry, especially the benefits from carrying the industry standard and large scale intensive development. Meanwhile, it proposed its own suggestions based on the special requirement to the non-standard castings&quality problems appeared on the business cooperation, and also gave some counter measurement to resolve the current condition of casting industry due to the bad real estate marketing, and provided good reference to China’s other related enterprises on developing the global marketing.