The Research On Customer Relation Management Optimization Of China Unicom Hu Nan Communication Company

Since the industry communicating by letter re-organizes once again,3G licenseplate gives out self our country in2008, three greatly state-owned telecom operatorsgive first place to China Telecom, Chinese Mobile, Chinese Unicom satisfy also incourse of ceaseless deepening of business communication market competition. the thingare networked with3, Every is in motion and does business currently discussing theproduct providing to the customer with business kind having enriched many comparingwith that the previously is compared with each other, but the same quality betweenevery enterprise spends competition gradually austere; Every is in motion and doesbusiness greatly business gradually consciously change that low arrangement of ideasgoing over, the unitary competition pattern, attempt and deepen the individuation, noeasy to be copied various camp pin method and marketing pattern ceaselessly, continuedigging the customer resource and potential of all kinds deep, make every effort to gainmore marketplace space and profit. Big customer resource becomes every under premiseaggravating in current market competition, being in motion and doing business greatlydiscussing the priority contending for, the main body of a book the basis, the hairuniting through important Customer Relationship Management to Hunan unfolddeliberation a train of owing to above-mentioned background.The thesis is allotted together for five parts, the current situation uniting throughimportant Customer Relationship Management development carries out analysis onHunan, find out it’s have problem under the basis alienating value theory, serving thecamp pin theory4-big rationale from important customer administration theory,Customer Relationship Management theory, customer, systematic ness, innovationconcrete principle having brought forward the important Customer RelationshipManagement of Hunan Unicom pattern optimization and direction thought, Havesuggested that the important customer manages a team’s rebuilding tactics and measureoptimizing carding with the technological process managing the pattern, business witha view of enterprise reality. Part V is that concern having discussed the optimizationscheme’s detailed puts step into practice.The main body of a book is used by the fact that enterprise surveys the datareaching and the relevance authority data on the spot being a basis, to integrate theorywith practice, detailed deliberation analyses by the fact that the present situation is inprogress to important Hunan customer of Unicom, be tied in wedlock the enterprisecomprehensive analysis to direct and indirect important Customer RelationshipManagement factor, the act, has provided the corresponding reference to Hunan Unicomspecifically for Hunan Unicom enterprise current situation has brought forwardcorresponding answering on big customer administration jobs carrying out.