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The Research On Management And Application Of Credit Card Automatic Approval

Posted on:2014-09-23Degree:MasterType:Thesis
Country:ChinaCandidate:X X WuFull Text:PDF
GTID:2269330422454579Subject:Business Administration
Abstract/Summary:PDF Full Text Request
On the basis of analysis of the current credit card approval process,thispaper made theoretical and empirical research on how the data miningtechniques can be applied to card approval decision-making process.According to the experimental results, we confirm the feasibility of automaticcredit card approval and the appropriate model in China. All the experimentsample data collected from actual credit card application data of China’scommercial banks. The experiments focused on three model, such as logisticregression, decision tree and neural network, with analysis and evaluation ofexperimental results at the end of article.Based on the efficiency of automatic credit card approval, combined withthe technological development in the field of mobile Internet, smart mobiledevices, no-card-present payment, this article proposed a credit card productinnovation and business model called "apply at anytime, pay at everywhere”.This mode makes the application of credit card more simple and efficient, theuse of it quicker and easier. Through the innovation on the initial process ofcredit card applications forms, the approval of the issuing, and the measure ofpayment, the waiting time from the customer submitted applications to payby the card shortened from2-3weeks to10-20minutes. This model has ahigh practical value.
Keywords/Search Tags:Credit card, Automatic approval, Empirical study, Productinnovation, Card-not-present payment
PDF Full Text Request
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