Analysis Of The "Exchanging Market For Technology" Strategy In China’s Automobile Enterprises

The early90th, the Government adopted "exchanging market for technology" strategy inorder to make up for the weak fundamentals of automotive technology and problems of poortechnical equipment. However, in the past20years, China’s automobile enterprises justpassive direct import Multi-National Corporation vehicle or assemblies mature models, andthe lack of digestion and absorption and improvement and innovation of advancedtechnologies. In this research, lack of initiative in the independent research and development,for a long time in the process of cooperation and lack of the right of discourse in a passiveposition. China’s government to foreign enterprises and easing strategy for foreign enterprisesillegal omission, resulting in most of China’s automobile market share occupied by foreignenterprises and Multi-National Corporation, domestic enterprises reduced to the "workshopof foreign enterprises "assembly. Based on the research of our country’s automobile industry"market for technology" strategy and relevant documents, collect the relevant data of China’sautomobile industry technology, patents and market in recent years, SCP model was appliedto the comprehensive analysis on the " exchanging market for technology " development ofthe Chinese automobile industry after the implementation of the strategy. The main contentsare as follows:1. in the context of "exchanging market for technology" background and theoreticalbasis of strategy, presented the " exchanging market for technology " strategy concept and theanalysis of its characteristics.2. by means of a technical introduction on China’s automobile industry and transfer of,patent acquisition, market share three aspects of data collection and analysis, concluded that China’s " exchanging market for technology " strategy has not reached this conclusion isexpected.3. establishment of Chinese automobile industry based on market structure, marketbehavior and market performance of SCP model, describes how the application model and theintroduction of the model on China’s automobile industry "exchanging market fortechnology" strategy for further analysis.4. in the context of China’s automobile industry " exchanging market for technology "strategy analysis that revealed problems in the strategy, and separately from the three levelsof Government, industry associations, automobile enterprises made a perfect "tradingdomestic market for technology" policies and strategies for promoting the development ofChinese automobile enterprises and recommendations.This paper aims to effectively use SCP model, comprehensive market analysis of China’sautomobile industry, from the viewpoint of market concentration of China’s automobileindustry "exchanging market for technology" the pros and cons of the strategy. Further tap thepotential of Government, industry associations, automobile companies optimize space, aswell provide some recommendations for the development of China’s automobile industry.